William J. Sanford


Bill brings a deep and successful expertise in private equity structuring and management. As CFO of Morning Street Capital, Inc., Bill has managed $40 million in secondary direct private equity funds. Bill currently serves as a board director for Teters Floral Products, LTD – an artificial botanical products business and served as a board member for Celeste Industries – a packaging and airline chemicals business. Prior, Bill was brought into CRP Partners, LLC as a Director in the middle-market Turnaround Management firm. Bill helped the team manage the bankruptcy and $45M sale of G+G Retail and provide a turnaround plan for Fazoli’s, a large Italian restaurant chain, which was able to secure an additional $70M in ABL availability.

Bill also worked for Columbia Strategy LLC and published/ co-published several secondary private equity market reports, including: Opportunity in Adversity, What Private Equity Firms Need to Know About the Secondaries, and Deal/ Transaction Process Flow Diagrams. Early in Bill’s career, he worked as a software engineer for IBM’s Advanced Internet Technology Group, Merrill Lynch & Co., Inc. as a marketing assistant, and Probe Economics Inc. as an information technology specialist.

Bill received a B.A. in economics from Johns Hopkins University and successfully completed 8 second year M.B.A. courses at Columbia Business School.